Increasingly multi-connected consumers spend hours on applications and social networks. Most of the time spent there is to interact with family and friends. But also, it is increasingly the means of choice for making purchases and speaking with customer service.
Discover 5 reasons to include a messaging bot in your business below.
1-Everyone is on WhatsApp
If you want to conquer more and more customers, it is essential that you be where they are. The data does not allow lying, according to Latinobarómetro 64% of the Latin American population uses the app. In addition, according to research carried out by Baum Digital, 80% of Latino users use WhatsApp every day as the main means of communication and it is the most chosen means of contact when communicating with companies or doing business.
The chances that your users are on WhatsApp are very high, as is the fact that they want to communicate with you there. Therefore, having a WhatsApp Business API account is key to having a successful business strategy.
2- Automate your conversations with bots
Another benefit for those who use WhatsApp Business API is the possibility of connecting their account with Ovnibot.
Automation with bots is very useful for reducing waiting lines, decongesting attention, improving prospect capture, increasing availability, among other features that can boost your company’s results. In the same way, using Ovnibot on WhatsApp you can be available 24 hours a day, 7 days a week for your current and potential customers.
With the help of Ovnibot in the service, it is possible to provide information to a large number of clients, maximizing resources, guaranteeing efficiency and speed when responding. Communication with users is more effective while saving time and energy in care. In addition to saving money, this generates a positive image for customers, since they can answer questions at any time quickly and easily.
3- Connect several service agents simultaneously
Added to automation, the company has the ability to connect people to respond. With Ovnibot and WhatsApp Business API, you can connect multiple customer service agents simultaneously using a single phone number.
The API allows you to manage your Ovnibot account and connect as many agents as you want. Likewise, in the app both you and your agents can manage and respond to all conversations in real time from their own smartphones. Also, you can easily identify who answered each conversation and at what time.
On the other hand, you can have a hybrid service model, that is, it is carried out by both bots and humans. For example, it is possible for the bot to answer frequently asked questions while the agents answer the more specific questions of the users. All in the same conversation, switching from bot to human with no wait time or channel change.
4. Include company information in the profile and get a verified account
A verified account indicates that WhatsApp performed an analysis and confirms that it is a number used by a real company. This guarantees the user that the messages they will receive will only be from the company.
You can identify a verified account by the green verification stamp on the profile next to the company name in the conversation. Likewise, with this type of account you can include brand information in the profile and the name of the company will be visible to the client even if they do not have it scheduled as a contact. Thus, a company becomes easy to recognize, unlike the messages sent by a number of a common WhatsApp account.
Having a verified account gives credibility and builds trust in customers when making contact. At the same time, it avoids possible false accounts, providing greater security for users.
5. It is a trend that is growing and is here to stay
Do you still have doubts about having a WhatsApp Business API account? The data that follows will get them out of you.
The application is a leader in more than 112 countries and more and more companies are connecting to the WhatsApp Business API. In 2019, the number of companies that connected to the API was so great that the number of messages on WhatsApp grew by more than 3,000%.
During the COVID-19 pandemic, searches for digital solutions with Artificial Intelligence such as chatbots increased and the number of messages on WhatsApp Business API also grew. Since February, the use of WhatsApp by customers who prefer to talk two-way with companies has risen 101% and the forecast is that it will continue to rise.
Therefore, whoever masters Internet sales, and specifically WhatsApp, will have a better chance of finding new customers during this period and in the future, because this trend is here to stay.
